During the initial set up of the scheme, we will ask you to confirm how many points you would like your customers to earn for every Pound / Dollar / Euro that they spend. The range that you are able to choose from starts at 10 points per Pound (£0.01), up to as many as 500 points per Pound (£0.50). We will set this for you when we create your scheme, but you do have the freedom to amend this yourself within the Customer Rewards Interface.

Setting up your scheme

Once the scheme has been activated, we will provide you with the login details for your Customer Rewards Store Interface.  Until the scheme is made active, no interface exists for you to access; it is the process of activating the scheme that creates the interface.

The URL for this page is https://customerrewards.citruslime.com/ (please bookmark this page)

This interface allows you to manage your Customer Rewards scheme:

Under the section Points Settings, confirm that the Points Multiplier is set correctly.  This section is not a tool to create promotions; the platform has functionality built specifically for that purpose. You should not adjust the points multiplier unless you are making major changes to how the scheme is going to work for your business.  Click Update Settings if you make any changes in this section.

The next section to complete is Points Expiry, by clicking the Manage Points Expiry button.  Here you can specify how long your customers' accounts can remain dormant (no points spent or earned) before their points balance is set to zero.  The value you set here is calculated in years, so 1 = 1 year before points expire.  Zero means points never expire.

Finally, from the main menu on the left, select Promotions.  You will be redirected to the area which is designed to allow you to set up promotional offers using Rewards Points. In this screen, you can create some negative promotions to prevent customers from accruing points from purchases where you may not wish for points to be earned.  Some examples might be sale items or Labour charges.

 In the example below, we can see a promotion set up to prevent points being accrued against labour services:

The end date is set at a future date, so far ahead that the promotion will run without any interruption.

Finally, the points multiplier is set at 0. This means that when any items within that category are sold they will not accrue points.

The Customer Rewards Scheme is now set up.

How does Customer Rewards show up on my eCommerce site?

There are a couple of places where your customers can see how many rewards points they will earn when they buy a product on your site. If the item has been blocked from earning rewards points, then these bits of information simply won't display.

1) Product Details page

2) Shopping Basket / Cart

Automatic sign ups and GDPR

If a customer completes a purchase for an item that qualifies for rewards, they will be automatically signed up for a Rewards account. The customer is notified of this during the checkout process:

 

There's no need for a customer to opt in to Customer Rewards like they would opt in for email marketing, because it's a built-in part of the checkout system, not a separate scheme. Points are earned automatically with every purchase, and their details stay in the same secure system that already handles your transactions. Opting out of marketing emails won't stop points from being earned, and customers may just still get the occasional service message (like a points balance update), as these are operational rather than promotional.